BAT is not a one-day workshop; we favor breaking the process into several smaller sessions in order to get the best value for your contributions. By breaking the process up, participants have the opportunity to reflect on each completed session and its outcomes, and bring those insights to the next meeting.

When completed, the BAT provides a deep understanding of your brand and how its attributes can be transformed into actions in every part of your business model. BAT also leaves behind a repeatable process that gives you and your employees the knowledge and skills to confidently adjust your brand efforts, value proposition and capabilities as you face changing market conditions.


In short, BAT is a multi-disciplined process spread over five stages: Motivate; Engage; Embed; Evaluate; and Forecast. Combined, they map out a development process that stresses inclusivity, collaboration, and application.